Most fleets buy what they bought last time.
Vehicle selection in mid-market companies tends to run on inertia and availability. Somebody chose a model eight years ago, it worked well enough, and every replacement since has matched it. Meanwhile the duty cycle changed, the routes got longer, a lighter payload rating would have been fine, and two of the three competing models have since pulled ahead on reliability and residual.
The cost of that shows up slowly. Higher maintenance in years three and four, a resale number below class average, and drivers who quietly hate a vehicle nobody asked them about.
We ask about the job before recommending the vehicle.
Consultative first, transactional second. That sequence is why clients hand us decisions with multi-year financial consequences.





